Privacy Policy

1. Who We Are

Bloom Theory ("we", "us", or "our") operates bloomtheory.com and sells print-on-demand gift sets through Etsy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or purchase from our shop.

2. Information We Collect

We collect information you provide directly, such as your name and email address when you sign up for our newsletter. When you purchase through Etsy, your transaction data is handled by Etsy and their payment processors — we only receive the information necessary to fulfill your order (shipping address, item ordered).

We also collect standard website analytics data (pages visited, time on site, browser type) through privacy-respecting analytics tools. This data is aggregated and never linked to individual identities.

3. How We Use Your Information

• To fulfill and ship your orders
• To send you newsletters and promotions you have opted into
• To improve our website and product offerings
• To respond to your questions or support requests

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. Cookies

Our website uses essential cookies to function properly. We may use analytics cookies to understand how visitors use our site. You can disable cookies in your browser settings at any time, though some site features may not work as expected.

5. Third-Party Services

Our products are fulfilled through Printify and sold through Etsy. When you make a purchase, you are also subject to Etsy's and Printify's privacy policies. We are not responsible for the privacy practices of these third-party platforms.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Newsletter subscribers may unsubscribe at any time using the link in any email we send.

7. Your Rights

You have the right to access, correct, or delete the personal information we hold about you. To make a request, contact us at the email below. If you are in the EU or UK, you also have the right to data portability and to lodge a complaint with your local data protection authority.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected].